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Defining The Scope Of Digital Marketing Using The ‘5Ds Of Digital’ And The Smart Insights RACE Planning Framework

Digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, ‘digital’ is simplistically taken to mean ‘our website’ or ‘our Facebook page’. This thinking limits the scope and opportunity of what’s managed and it means that activities that should be managed may be missed.

Types Of Digital Marketing

We prefer to use the terminology “digital marketing channels” rather than “types” as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.

Our RACE planning framework maps the online customer journey across all potential touchpoints, showing the scale and opportunity digital marketing provides – more than just “a website” or “a Facebook page”.











LOGO DESIGN: Get Your Brand Build With US

Logos play an important role in branding and creating strong online image. It also helps to promote products everywhere and become an essential element for grabbing attention. Animated logos grab the audience attention with their eye-catching animations and are widely used on web animations, smartphone ads, video productions, TV commercials and others. At Digital Marketing Services, we strongly believe that creative animated logos are not only represent a brand or product, but they also appeal to the audiences with a dynamic narrative that stimulates visual appeal and connect with emotions of consumers. 

Our team of expert designers designs professional flash animation logo designs that are customized according to your business needs from scratch or by modifying your existing static logos. At Digital Marketing Services, our animated logo creations services talk for themselves and have helped numerous clients to achieve brand recognition and improved consumer awareness. We utilized cutting-edge software to design both 2D and 3D animated logos. The animated logos help business to improve brand awareness, better web marketing and other benefits for your business.

We Offer the Following Animated Logo Creations Services

  • 2D Logo Animation: Most business uses 2D logos to display on the websites and other advertising purposes. Our 2D logo maker can animate your 2D logo to catch attention of your potential consumer and communicate your message in more subtle, effective manner. While working on 2D illustration for your business logo, our team of animators keeps taking inputs from clients.
  • 3D Animated Logo: Our 3D logo makers create stunning 3D animated logos that can be used for web marketing and on other multimedia channels. Our workplaces are equipped with all latest 3D animation software like Adobe After Effects and other that enables our 3D logo creators to incorporate numerous animations like particle effects simulating fire, snow, smoke and others or apply motion effects. After creating a logo, we export the 3D animated logo as animated GIF, video, or as a sequence of images to ensure that you can use it as and when needed.
  • Flash Animation Logo Design: The widely used flash format is still an effective way to serve web content in a little package. We help in creating and displaying interactive flash logos on web pages. Anybody with flash plugin can view animated logos and banner. Our high-quality flash animations are incredibly lightweight and don’t have any effects on your website’s load time.

Integrating a lively animated logo to your website and other marketing stuff can give the website more attractive and appealing look and ensure best page speed. With our best quality flash, 2D or 3D animation, we ensure improved website performance.

Why Choose Digital Marketing Services to Design Your Logo?

Our process of creating animated logos is complex. While designing animated logos for your business, we pay special attention on creativity and other minor details. Our team of animators has knowledge of modern design principles and trends to deliver the best. At Digital Marketing Services, we have well-experienced animators with knowledge of latest animation techniques that lead us to deliver the best, high quality animated logo designs.


We offer complete WordPress website design and development that includes branding, search engine optimization, and a focus on visitor conversions. While we use technology and code, we focus on the customer journey and the user experience. Our web design projects start at the search engine results page and migrate through content and call to actions. We want to help to help you create a digital transformation that is focused on your customer, their experience, and how this journey delivers revenue and ROI to you and your organization.

From a simple brochure website to an advanced e-Commerce solution with an integrated forum or membership website, we can create the ultimate solution to meet your marketing goals and objectives. If you have something unique you’d like to create, we’ll produce a customized solution that can include custom post types, taxonomies, APIs, and/or plugins designed and coded specifically for your project requirements.

All of our custom website design and development projects follow a structured process that helps us execute your project on-time and on-budget. Each project is lead by a dedicated project manager, who will coordinate a project team that includes an SEO expert, graphic designer, content manager, and a front and backend coding team.

We’re strong believers in the benefits of search engine optimizations, so we’ll make sure SEO is an integral part of your project. From competitive research and keyword selection, to site mapping and on-page optimization, we’ll help create a website that attracts search engines and encourages users to convert into leads, sales, and revenue.

Custom WordPress Development Projects Dig Deep Into Your Target Market, Business Goals, and Place a Strong Emphasis on Search Engine Optimization

  • Marketing goals and objectives
  • Goals and objectives for new website
  • Product or services offering
  • Target audience and possible website visitor personas
  • Overall branding direction and goals
  • Existing website
  • Competitor websites
  • Inspiration websites (websites you love)
  • Visual requirements
  • Focused keywords for organic SEO
  • Keyword to content site mapping
  • Desired website improvements
  • Functional requirements and enhancements
  • Content flow requirements
  • Outline potential call to actions
  • Desired outcomes of website traffic

WHITEBOARD VIDEOS: To Engage Your Audience

An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.

The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.

Explainer videos are typically used towards the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions.

Whiteboard Animation Video
Generally, a Whiteboard animation video that we offer is animation using sketches to come up with a great video that appeals to majority of people. Most video animator would use black and white colors because they think that it’s far better than any color available for making animation videos.  Of course we will add your branding colors to the video to match your brand identity.

Our team creates a truly quality and decent whiteboard animation video that you are looking for. Using high standard graphics, we are able to arrive at a speed draw style that are a perfect fit to your requirements. With this versatile media, many business owners have taken advantage on.

Why Opt for a Whiteboard Animation Video?

Choosing a speed draw type video service provides you with great advantages especially on the aspects of promotion, awareness and training. This animation service offers you an edge over others as you can meet your needs in terms of animation. Speed draw is your best choice for storytelling. Not only that, it also fits to product demo and process demo. The good thing about whiteboard animation is that you can use it in a typical classroom setting for teaching a lesson to both children and adults.

Why Choose our Whiteboard Animation Video Service?

You can surely encounter a series of animation video offered in the market today, you might find it hard to look for the best one. But with us, you are sure that you are able to acquire nothing but the best that we have to offer. Our stop motion style video is compatible to use for a wide spectrum of concepts such as for software, company policy, product demonstrations and a lot more. You can actually utilize it in many others ways that you think is impossible before.

Discover the Advantages of Whiteboard Animation with Us

Whether you’re a business owner of a new startup, small company or an enterprise, you can make the best out of this style. Start creating a big change in your business by improving your overall brand recognition. Get your message across your target audience and consumers by welcoming this proven animation video technique. At the end of the day, you are sure of getting the best results out of it.

What Do We Do?

We help you convert your prospects into real and regular customers.  As you want to acquire more sales for your business, we work on enhancing your capacity to convert leads into sales. Through our speed draw animation video, we enable our customers of simplifying complex procedures into much simpler ones. Let us help you in explaining your products to people in just few minutes. In fact, it only takes seconds for us to deliver the explanation in the best manner with the help of our quality whiteboard animation video.

Beat the competition and impress your competitors. Make your business the way you want it to be through advanced technologies and with high-tech video presentations. Use the power of visual presentations and take pride of how you delivered it using an animated video.

Social Media Marketing: Reach More Customers

When people hear the term social media their minds usually head towards Twitter and Facebook, however, there are many platforms out there. Finding the ones where you can connect with your customers is the real key.

We will make sure you never fall into a well-publicised #epicfail campaign or a compilation of ‘The 10 Biggest Social Media Disasters…’ We also won’t completely take over your accounts because we know that people want to talk to you and not listen to constant, one-way sales messages pushed from your marketing agency. 

We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do.

As part of our social media marketing service we provide help & guidance with:

  • Social Consultancy
  • Brand Management
  • Social Tone & Nature
  • Social Media Monitoring
  • Social PPC
  • Social PR
  • Creative Discussion
  • Reporting & Analysis
  • Cross Channel Promotion

Our social media pricing is completely bespoke and is based on your current situation and your objectives.

Contact Digital Marketing Services today to find out how our marketing (SEO, SMM & PPC) services can help your business.


Our Testimonials

Simply Your Needs
The Work Is So Professional, It's Really Amazing
Irina Lebedeva, Website Developer
Time Is Money
"It Tooks a Lot Of Stress Off Of Me. It Allowed Me To Focus My Business"
Robin DeMarco, Founder, Coached By Robin
Your Brand Matters
I've Used It For Logos, Websites, Everything. I Still Use It Every Week.
Bioce-Terrel Allen, Podcaster, Talk Music Talk